Magus Antiques

About the client

Magus Antiques are a London-based antique shop who trade in decorative antiques and objets d’art, mainly aimed at the home interior.

The project brief

This project would be Magus’s first strong online presence, aimed at showcasing the stock from their London showroom. The website was built in collaboration with Keith Jacobs from

Magus were looking for a system which would be simple to update for the staff, and simple to browse for the customer. I was informed it would be beneficial if customer could easily browse stock by specific categories, rather than a long list of items.

The website would also need a blog to show occasional news, search functionality and a contact form on each item page which would automatically send a reference number along with the customers message.

To reach a younger audience, we decided it would be a good idea to build the website so it displays properly on tablets and smartphones.

How I met the brief

The whole website is centred around a simple grid of square boxes. Using images like this means the website is easy to browse, offering a good customer experience. There are a few navigational aids such as a breadcrumb trail and a bespoke widget in the footer which enabled the admin’ to feature chosen categories.

To keep the user interface as simple as possible, each item has a series of designated boxes which accept various pieces of information about the item such as dimensions, reference number, price, period etc. This was all custom coded for Magus as none of this is default WordPress functionality.

The website is a responsive build. If you have an iPad or similar to hand, why not have a quick browse of the website and compare the layout with a desktop computer to see the effect?

Notable features

  • The individual item page changes it’s layout depending on the orientation of the main product image. This solution was developed to keep the images as “un-cropped” as possible.
  • A details category sorting system enabling customers to quickly find items of interest.
  • Bespoke templates which automatically update to show the newest items and the most recently sold items.

Words from the client

A child is born! Congratulations!